Abstract

This study focused on the development and community participation to improve farmers' ability and utilization principle. Effective integration of logistics and supply chain management, Supply chain among farmers, products were collected in Wang yang District, SiPrachan District, SuphanBuri province.  The purpose of this study was to study the relationship of supply chain, middleman, supplier and supplier. According to the requirements of customers, the factory provided high-quality raw materials, timely delivery, safety and safety. Problems and obstacles in the supply chain of tumbalalang, Sriprajan District, Supanburi Province.This study used qualitative method - in-depth interviews and observation methods to study the correlation of the chain. The supply chain is the raw material supplier, middleman, and the collection of products delivered to the factory for demand. SCOR model is the theoretical model of the supply chain operation reference model that customers provide high-quality raw materials, on-time delivery and safe use. The qualitative data were employed to develop questionnaires in order to determine the form of communication to create awareness about of identity Water Chestnut in SuphanburiProvince.The 400 samples were obtained by female, 250 representing 62.50%, Male 150 representing 37.50% of the age range 19-25 years, 145 people representing 36.30% of the profession, trade, or employed 108 people, representing 27.00% of the graduate. BA 152 people, representing 38% and have been known to communicate frustration. Plants identity of the offense 250 percent from 62.50% a form of communication that creates awareness about frustration. Plants identity of the province as a whole is at the highest level (= 3.86 ,SD = 0.75) The last form of communication to create awareness about the identity of frustration plants offense communications that people want to know most is communication via the internet / social media.

Keywords: Water Chestnut Supply chain, Relationship, In-depth interview, Observation of  participator behavior.