Abstract

The objective of this research is to study tourist behavior of Dvaravati civilization-based tourist attractions and find ways to develop Tourist behavior of Dvaravati civilization-based tourist attractions. The researcher conducted a random survey on 18,361,221 tourists who visited the Dvaravati Civilization-based tourist attractions. The sample group consisted of 400 Thai tourists ageing 20-60 years. Statistical tools used in the data analysis included percentage, mean and standard deviation Cronbach's Alpha was used to assess the reliability of the questionnaire and that is0.980. Multiple regression analysis was also used to test the correlation among the Variables.

  The findings were that the overall opinions of tourists toward behavior tourism of Dvaravati civilization-based tourist attractions.  were at a high level in all aspects. For each aspect, It was found that reputation of tourist attraction was ranked first, followed by The beautiful of the tourist attraction was ranked second next Value of tourism was ranked third, whereas tourism services and facilities was ranked the lowest. As for the relationship with the Dvaravati Civilization-based tourist attraction management, It was found that the relationship was at a high level of 0.601, and Factors influencing Thai tourists' decision making to choose Dvaravati civilization affects The potential of Dvaravati civilization-based tourist attractionwith a 0.05 level of significancelevel. As a result, the prediction of was presented in the Equation:  = 1.011 + (0.391Rta) + (0.184Bta) + (0.089Vot) + (0.103Tsf)

Keyword: Dvaravati Civilization-based, Tourist behavior, Tourist