Abstract
This article is a study to point out that digital transformation is
something that businesses cannot avoid. However, the transition is not just
about adopting the technology. The organizational leaders must also understand
that the condition for transitional success is a harmonious change of people,
systems, and contexts. This academic paper studies three issues: 1) Concept of
Digital Thailand 2) Concept of Digital transformation 3) Promotion of personnel
in organizations to have skills and digital culture. The study has shown that
digital transformation is successful and not lost. The principle aspects are
the self-review of the organization from the vision, strategy, operational
processes and value delivered to the customer as well as determining where the
organization is in the digital age industry to see why are these operational
delays and, most importantly, and see the qualifications of organizational
leaders who need to understand digital transformation. All of this is the
corporate culture in the digital transformation era, not just buying or
importing technology into the organization without considering any other
elements. However, the definition of the word “Digital culture” is also
diverse. In this academic article, it is used to define the meaning of “Digital
culture” refers to a modern corporate culture that focuses on changing the work
and way of thinking of the people in the organization.
Keywords:digital
organization, digital business transformation, digital culture