Abstract

This research "The way to create added value through the process of art, painting, abstract, case study: Phakhaoma1" has one objective, to determine the added value and impact of combining abstract painting and Phakhaoma construction. In this project an artist will collaborate with a craftsperson to explore the interrelationship between fine art and the materials, technique and process of Phakhaoma craftsmanship, with the aim of producing 14 finished cloths. This collection will be the basis of analyzing the impact, result and potential future possibilities they present.

The Mixed Methods was applied in this research which is a combination of quantitative and qualitative research. The sample of 400 population living in Bangkok at the age of 26-60 years old were selected for the quantitative research with the independent t-test and One-way ANOVA to test the relationship of each variable from the research conceptual framework. The statistical significance was set at 0.05 and the population in this qualitative research was 7 artists and designers, 6 producers and entrepreneurs and 3 university students. The data was analyzed by the content analysis, systematic analysis and thematic analysis and it is a one-year data collecting. According to the study of the researcher, Phakhaoma has a distinctive appearance and unique in terms of its beautiful colors and modernity that leads to the value-added of beauty, modernity, price and opportunities for further development to create the value-added for the manufacturers and entrepreneurs, as well as the opportunities to expand the market to become widely well known in the community and in the country including the ability to expand into the international market in the future. The researcher postulates that the artistic doctrine and the theoretical bodies of knowledge brought by the artist will contribute greatly to the design and manufacturing of Phakhaoma brought by the craftsperson. The researcher expects that, after weaving, the fabric will look different in style and color pairs that can be used in the production of other products made from Phakhaoma. The scope of the addition of fine art to Phakhaoma can also include all other styles of art, not just Abstract Art. Each will have an innovative and unique result.

Keywords: Added value, Abstract painting, Phakhaoma