Abstract

This review article proposes the concept of reputation management of higher education institutions in Thailand. The main purpose is to be a guideline for further development of a tertiary institution with continuous development, flexibility, stability and sustainability, social recognition and ready to face disruptive changes in the future. The detailed content of the article describes abiding by the university reputation management concept including components of university reputation, university reputation management, perspectives on university reputation, university reputation indicators and measurement, factors that impact on university reputation, and ranking of noted higher education institutions.

Keywords: Reputation Management, University Reputation, Higher Education Institutions